Founder/Publisher MusicBizAdvice.com. Music Business Consultant. Problem Solver. Internet Publisher. Writer. Speaker.

Randi Reed.

I Can Advise You On: Booking and Touring.

I've worked for a Big Three talent agency and a multiple Billboard Touring Awards-winning Concert Promoter of the Year, where we did an average of more than 250 shows per year (everyone from national-level club touring artists to every Platinum artist who came through our multiple-major city territory). If it can happen at a live show I've seen it or been there and can help you apply it all toward making sure your band has a successful show or live event. Lastly, as a former talent screener for a major  talent buyer, I know what talent buyers are looking for and can show you how to help them hire you (and make them want to hire you again).

Artist's Point of View
I've been working with Platinum-level agents, managers, and talent buyers since 1992. I know what they're looking for when they discover new talent and can show you how to market yourself to attract them. I also know where they're willing to compromise and where they're not willing to budge when you're drafting your contracts and tour riders. If you're an Indie artist I can show you how to DIY, and which team members you should outsource to get the best results for your situation. Before I worked behind the scenes I was a singer-songwriter battling vocal problems and stage fright, so I understand where you're coming from, too.


Manager's Point of View
I've been working in the music industry at the Platinum level since 1992 and have worked with, observed, and learned from more than 200 of the best (and worst) managers in the business. I can help you apply their successful artist management methodologies, no matter what level your client is in the industry. I'm skilled in artist development and can help you decide the next move for your clients, or help you brainstorm marketing ideas from majors to baby bands. I excel at touring matters and can also advise you on the day-to-day or the off-the-wall, "this can only happen in the live entertainment industry" stuff that comes up when you least need it to--including security procedures for you and your team, or delicate matters such as what to do when you have a drug or alcohol-addicted client or band member.

I've worked in booking and concert promotion at the Platinum level since 1992, including at a Big Three talent agency and for a multiple Billboard Touring Awards-winning Concert Promoter of the Year, where we regularly did more than 250 shows per year.   I've worked with and learned from some of the best concert promoters, agents, and managers in the business and can show you how to apply their successes to your situation and level of the industry. Most importantly, I can show you how to avoid pitfalls other bands have been through, and what red flags to look out for when you're navigating your own career.

I Can Advise You On:

Concert Promotion.

I Can Advise You On:

Band Management.